Let's face it; Britney Spears has never been the same since her infamous breakdown in 2007. The bright eyed athletic pop star we all know and love was nowhere to be seen in 'Blackouts' lead single 'Gimme More' but over time, the old Britney has started to resurface more and more. If her new promo for 'Ooh La La' is anything to go by, then Britney's upcoming studio album should see the pop princess recapture everything that made her so popular in the first place.
Recorded as a promotional single for 'The Smurfs 2', 'Ooh La La' sees Britney return to her bubblegum pop roots with an infectious track that grows on you with every listen. At first I felt that the song was too poppy and child friendly, but you have to bear in mind that this was recorded for a childrens' film after all and the bouncy hook has summer smash written all over it. Dr Lukes' production hearkens back to the more innocent days of pop but keeps it relevant with an electro breakdown near the end which comes off as a light, PG version of the dubstep section from 'Hold It Against Me'.
But what about the video? Directed by Marc Klasfeld, 'Ooh La La' opens with Britney watching 'The Smurfs 2' with her children in the cinema. After evil wizard Gargamel accidentally zaps her into the screen, Britney dances along with the Smurfs while her actual children watch on in awe. Click below to see what you think.
"My heart beats fast because I want it all
so baby come with me and be my ooh la la."
First things first; Britney looks incredible. That red dress looks perfect on her and when she drops to the floor, it's the sexiest she's looked in years. What impressed me most though was how animated Britney was. The dead eyes from 'Piece Of Me' are now a distant memory and Britney seems to be genuinely enjoying herself, goofing around with her kids. It's ironic that Britney looks so alluring in her most child-friendly single to date, but the appeal is all in the coy gestures and sweet wide-eyed expressions.
As promotion goes, the video doesn't exactly make me want to go out and watch 'The Smurfs 2' anytime soon - nothing on Earth could do that - but 'Ooh La La' perfectly achieves everything it set out to do. My only complaint would be that there is too much Smurf time and not enough Britney dancing but all things considered, this video is a brilliant stop gap between 'Femme Fatale' and Britney's eighth studio album, which is due out later this year.
But what do you think of the video? Do you think Britney looks fantastic or is she past it? And what about the song? Is 'Ooh La La' too poppy or is it the perfect summer anthem? Let me know what you think by commenting, liking and sharing below. Excuse me while I go watch the video again on repeat.